Top 5 Drawing & Coloring Apps on Android in Oceania: Q1 2022

In the first quarter of 2022, the drawing and coloring app category on Android in Oceania showcased interesting trends. Here's a detailed look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

Phone Case DIY from CrazyLabs LTD experienced fluctuating weekly downloads, starting at around 13K in the last week of December and dipping to as low as 2.8K in the week of February 7. However, by the end of March, downloads had rebounded to approximately 7.1K. Weekly active users showed a similar pattern, starting at about 45K and dropping to around 21.5K in February before climbing back to 28.3K by the end of the quarter.

Happy Color®: Coloring Book by X-FLOW maintained relatively stable weekly downloads, ranging from 3.5K to 5.6K throughout the quarter. Weekly revenue peaked at $228 in mid-January but hovered around $150 for most of the quarter. The app's weekly active users showed minor fluctuations, with numbers hovering between 45K and 53K.

DIY Keyboard, another offering from CrazyLabs LTD, saw a significant rise in weekly downloads towards the end of the quarter, reaching around 5.4K in the last week of March. Weekly active users followed a similar upward trajectory, increasing from about 3.7K in late February to approximately 6.9K by the end of March.

Paint by Number: Coloring Game from Oakever Games had a steady weekly download rate, starting at around 5K and ending at approximately 4.2K. The app's weekly revenue peaked at $1.05K in mid-January but saw a general decline, settling around $625 by the end of March. Weekly active users remained relatively stable, fluctuating between 22K and 30K throughout the quarter.

Color Pop - Fun Coloring Games by MWM - AI Music and Creative Apps experienced a gradual increase in weekly downloads, from around 2.1K in early February to approximately 3.3K by the end of March. Weekly revenue peaked at $174 in early February but generally remained under $150 for the rest of the quarter. Weekly active users showed a positive trend, increasing from about 4.5K in late February to 6.6K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.